WPI Communications, Inc., one of the nation's leading publishers of editorially based marketing tools for professionals, has introduced the NuPatient Practice Building Program for dentists, an affordable customized marketing program designed to attract new patients consistently while enhancing a practice's image and reputation.
The NuPatient program targets new homeowners who, according to market research, are more likely to look for a new dentist than any other single demographic group. "In fact, surveys reveal that 29 percent of all new homeowners will change dentists," says Steven H. Klinghoffer, president of WPI Communications.
The NuPatient program features a series of three 8.5" x 14" full-color mailers that combine the substance and style of professionally designed and written newsletters with the proven response-producing techniques used by direct-mail copywriting experts. Dentists choose one of three different content themes, depending on the nature of their practice and their practice development goals: general dental health, including tooth brushing, flossing, and dental hygiene; cosmetic dentistry, including veneers, whitening, and caps; and young family dental health, including information about a child's first visit to a dentist.
"Unlike other direct-mail letter and card programs, the NuPatient program is the only one that delivers valuable content," Klinghoffer notes. "By providing important and useful information, a dentist substantially increases the likelihood that each direct-mail piece will be read and retained for future reference."
WPI Communications customizes each mailer to reflect a practice's unique services, philosophy, and personality and creates a persuasive, personalized message from the subscribing dentist. In addition to a photo and logo, subscribers have the option of incorporating into each mailer at no additional cost a response enhancement coupon for special offers.
The NuPatient program gives subscribers an exclusive, protected marketing territory on a first come, first served basis. Dentists reserve the zip codes around their practice to which they want to send the NuPatient mailer and as long as they subscribe, no other dentist is permitted to participate in the program in their protected area.
WPI Communications provides the mailing list, prints, personalizes, addresses, and folds the mailers so they are ready to mail when the subscriber receives them. The NuPatient program offers the additional advantage of a flexible mailing schedule. Dentists can mail a few each week or every other week to generate a steady flow of new patients while avoiding scheduling problems associated with strong response to a one-mailing-per-month approach.
As requested, WPI Communications provides a list of new homeowners who received a dentist's customized mailer, making evaluation of the program and assessment of return on investment quick and easy. The practice staff simply checks off the list when a new patient arrives and tracks that patient's fees.
"The NuPatient Practice Building Program gives dentists pinpoint control over their marketing message and expenditures," Klinghoffer adds. "For a modest effort and a relatively small sum of money, dentists reach a high-potential audience in new homeowners and can grow their practice steadily, professionally, and cost-effectively."
For more information and to enroll in the NuPatient Practice Building Program, contact WPI Communications, Inc., 55 Morris Avenue, Springfield, NJ 07081, toll free at 800-323-4995, fax at 973-467-0368, or via e-mail at [email protected].
