By Beatrix Potter
A vibrant and interesting blog is an essential part of any digital marketing plan and will serve to drive more business to your practice. Coming up with topics for blogs while representing your dental practice can be tough, but fear not, because I have some ideas to keep you going for years. I’ll share some here.
1. Dental awareness
Every February the American Dental Association sponsors National Children's Dental Health Month as a way to bring awareness to the importance of dental hygiene and oral health for children. Following swiftly on March 6 is Dentist’s Day. Taking these annual opportunities to raise awareness of both oral health and your practice is a great way to increase your visibility online.
2. Personal introductions
Make your practice as friendly as it can be by using your blog to feature the staff members whom patients will encounter when they visit. Because of some people’s anxiety about a dental visit, you want to encourage them to be as comfortable as possible. A virtual meet and greet with the staff is a great way to do that.
3. Identifying common problems
The first thing anyone does when they have a nagging problem is to Google it, so make sure your blog is packed full of tips about common dental problems. That way it will be easy for people to stumble across it and start reading. Cavities, tooth sensitivities, and gum disease are common dental needs and when people come across your blog they will be led directly to your website.
4. Overcoming dental anxiety
A lot of people are nervous about visiting the dentist. By blogging about how they can overcome these fears you’ll be tapping into a subject that interests many while simultaneously breaking down a barrier to people coming to your business.
5. Explaining procedures
Visiting the dentist is often a lot more painless than people expect. By providing a walk-through of how different procedures are performed, patients can approach your practice with more certainty. Thomas Lewis, health writer at OXessays and Besbritishessays, has some suggestions: ‘“What to expect when you’re getting fitted for braces” or “How do dentures work?” These are things many will likely encounter at some point in their lives, so their interest will be immediately piqued by these titles.
6. Interesting cases
Curious patient cases are guaranteed to generate interest in your blog and lead to website views. Writing about some you’ve encountered through your years in practice—such as rare dental cases involving fused teeth or personal tales about children’s early experiences—are likely to be a big draw.
7. Good hygiene practices
Posts about preventive measures that patients can take—such as good brushing techniques, an introduction to flossing, or the best diet for healthy teeth—are practical and informative. By demonstrating that you are invested in your patients’ oral health before they even visit your practice, you’ll start building a trusting relationship. This hopefully means that when they do have dental problems, they’ll turn to you.
8. When dental issues make the news
Did a celebrity get a dental makeover? Has an athlete been in the headlines with an oral injury? Whenever issues of oral health make the news, it’s an opportunity to provide a professional perspective in a way that engages the general public by discussing the celebrity or athlete news.
9. Cosmetic procedures
Oscar Riley, dental expert at Big Assignments and UKTopWriters, argues that, “More people than ever before are opting to pursue cosmetic dental procedures, from teeth whitening to braces. The market for these procedures is growing year after year.” This means that your patients and readers are likely to be considering these procedures and your professional understanding of their costs and benefits will make a valuable blog post. You could even grow your practice by tapping into this ever-growing market.
For some people, writing blogs is like pulling teeth. Fortunately, it can become your specialty. Armed with this list of interesting and informative blog ideas to sink your teeth into, you’ll be getting blog hits and website visits and you can watch your practice grow!
Beatrix Potter is a writer at Essay Writing Services and BoomEssays. She overcame her fear of the dentist while in medical school and now blogs on a wide range of medical and dental topics. Find more of her writing at Paper Writing Service website.
