The dental industry is a very competitive field. Dental professionals have to continuously up their marketing games if they want to get ahead and catch the attention of potential clients. You may think your practice is doing fine. But you know what? It can do better. A few tweaks in your dental marketing strategy might be all you need.
Check out these dental marketing trends for online marketing ideas that will help you grow your business.A focus on mobile-friendly marketing
Since most people nowadays go online using their smartphones, it makes sense for businesses to optimize their websites for smartphones. After Google switched to mobile-first indexing in 2018, mobile-friendly websites became the standard. This means that companies whose sites are mobile-optimized are likely to rank higher in Google's search engine results page. Optimizing your website for mobile users will increase your page’s conversion rates and lead more clients to your doorstep. What are you waiting for?
A more personalized and interactive approach to content
Think of your content as the heart of your online marketing campaign. Whether it's a blog, a social media post, an article on your website, or an email campaign, do whatever you can to make it attractive to readers. Publishing quality content is a good place to start. But if you want to take things to the next level, create more personalized and interactive materials.
By personalized content, we mean articles and blog posts that are tailored to the needs of your audience. Find out what dental services, trends, and technologies people are interested in, and produce purposeful content around these topics.
You can also use interactive forms of content such as online quizzes, surveys, assessments, and polls to engage your website visitors and keep them from getting bored while consuming your information. Updating your site regularly with creative content that piques people’s curiosity and drives their buyer’s journey forward can turn visitors into clients.
Brand promotion through social media
There’s no way you’re not promoting your practice on social media these days because it is easily the most convenient and cost-effective method of promoting your dental practice. It’s almost 2020! Who’s not on social media? If you’re looking for a cheap and relatively simple way of making your brand known to the general public, this is the way to do it!
Post updates, share dentistry-related quotes, answer questions in the comments, or film a Facebook/Instagram live video with your staff. These may sound like just the usual stuff that people post on social media, but they’ll work wonders in improving the image of your practice.
Leveling up customer support with chatbots
Yes, I said chatbots. Many small businesses use these for their websites, and you should too. A 24/7 A.I. chat support will definitely benefit the customer-service aspect of your practice. You can configure your chatbots to answer FAQs or provide basic information, so your clients and website visitors won’t feel like they’re left hanging when they send you a message during off hours.
When you can’t handle everything, outsource!
As you’re reading this article are you thinking, “How am I going to make time for this?” If you’re too busy, there’s another way to handle your marketing: outsourcing. Look for a reliable digital marketing company or SEO firm that can do allof these things for you and more. With experts working on your online marketing strategy, you’ll have one thing less to worry about!
Shawn Byrne is founder and CEO of My Digital Dentistry. After years of developing and executing successful marketing strategies for Venture Capitalists and business owners in and out of the medical field, he saw a growing need for quality digital marketing specifically in dentistry. He had the foresight to create an agency that specializes in understanding and solving the unique problems of dentists and their practices, from general dentists to endodontists.
