CHICAGO--Hu-Friedy and the Y-ME National Breast Cancer Organization formed a special bond in the fall of 2006 when Hu-Friedy created a special periodontal promotion, "Inspired by You," focused directly toward dental professionals.
CHICAGO--Hu-Friedy and the Y-ME National Breast Cancer Organization formed a special bond in the fall of 2006 when Hu-Friedy created a special periodontal promotion, "Inspired by You," focused directly toward dental professionals.
With careful thought, a connection was made:
With careful thought, a connection was made:
* Hu-Friedy manufactures dental instruments that land in the hands of dental professionals everyday.
* Hu-Friedy manufactures dental instruments that land in the hands of dental professionals everyday.
* The majority of dental hygienists are women. Hygienists plus the number of women dentists using our products put females at the top of our customer base.
* The majority of dental hygienists are women. Hygienists plus the number of women dentists using our products put females at the top of our customer base.
* Breast cancer is the second leading cause of cancer deaths in women today and is the most common cancer among women.
* Breast cancer is the second leading cause of cancer deaths in women today and is the most common cancer among women.
With these important facts noted, Hu-Friedy made supporting its customers and the fight against breast cancer a huge priority. A unique Y-ME scaler was created (featuring pink grips and the Y-Me ribbon) as the free good for the promotion and a $2 donation was made to the Y-Me organization with every offer redeemed.
With these important facts noted, Hu-Friedy made supporting its customers and the fight against breast cancer a huge priority. A unique Y-ME scaler was created (featuring pink grips and the Y-Me ribbon) as the free good for the promotion and a $2 donation was made to the Y-Me organization with every offer redeemed.
The promotion resonated strongly with dental professionals and Hu-Friedy was pleased to present the Y-ME organization with a contribution or $18,424. Hu-Friedy found an open door to directly touch our customers, and to continually seek out further ways to help in the fight against breast cancer.
The promotion resonated strongly with dental professionals and Hu-Friedy was pleased to present the Y-ME organization with a contribution or $18,424. Hu-Friedy found an open door to directly touch our customers, and to continually seek out further ways to help in the fight against breast cancer.
Hu-Friedy will continue to support the Y-ME National Breast Cancer Organization--a Chicago-based national nonprofit organization with the mission to ensure, through information, empowerment and peer support, that no one faces breast cancer alone--through the sales of newly designed Y-ME products that were developed through Hu-Friedy inside hygienist collaboration.
Hu-Friedy will continue to support the Y-ME National Breast Cancer Organization--a Chicago-based national nonprofit organization with the mission to ensure, through information, empowerment and peer support, that no one faces breast cancer alone--through the sales of newly designed Y-ME products that were developed through Hu-Friedy inside hygienist collaboration.
The instruments will be permanent fixtures in the Hu-Friedy catalog, as well as through participation in Y-ME fundraising events including the Y-Me Race to Empower held annually on Mother's Day morning.
The instruments will be permanent fixtures in the Hu-Friedy catalog, as well as through participation in Y-ME fundraising events including the Y-Me Race to Empower held annually on Mother's Day morning.
