MEDFORD, Massachusetts--Natural Dentist, the Massachusetts-based company that makes all-natural, oral-care products, has announce that Jeff Powers has joined the company's executive team as global vice president of sales.
Powers joins the Natural Dentist with 21 years of leadership experience, most recently as senior vice president of sales for marketing and R&D at Claridge Foods, the makers of La Terra Fina and Circle Foods,
While there, he led a sales and distribution expansion plan that addressed specific customer's needs in the marketplace. Powers will lead the sales team and forge partnerships with retailers to build and grow the Natural Dentist brand.
"Jeff has a terrific track record for driving business results and expanding into new markets within the natural category," said Mark Koide, CEO of the Natural Dentist.
"With the sales of natural products escalating from niche retailers to dedicated space in national supermarkets, it is imperative we stand out by capitalizing on the distinctive difference of a natural product that is clinically proven. We're thrilled to have such an innovator in the natural world come aboard during this exciting time for the Natural Dentist," added Koide
"During my years of experience at the front end of natural food and beverage expansion, consumers shared a concern for what they were putting into their bodies," said Powers.
"The same concern is now evident with natural care products intended for oral use. With the natural category progressing from food and beverage into conventional items, consumer education is greatly needed. I am excited to work with the Natural Dentist to break new ground and assist in the evolution of natural product use in the lives of today's consumers," he added.
Prior to Claridge Foods, Powers spent nearly three years with Atkins Nutritionals where he served as global sales vice president. Before his tenure with Atkins, Powers held multiple positions of increasing sales responsibility at E&J Gallo Winery, Danone Group, and Walnut Acres.
Powers attended the University of Southern California where he received a B.S. degree in business administration-marketing.
To learn more about the family of products from the Natural Dentist, visit Natural Dentist.
To read more about the Natural Dentist, go to Natural Dentist.
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