SUNSTAR BUTLER: Name change sparks renewed global commitment

Dec. 18, 2003
By Anthony Dragotti, Lanmark Group

For over 80 years, the John O. Butler Company has been committed to research, educational support and the development of unique oral care products for the dental industry. This commitment has and will continue to be the very essence of its professional business and product development philosophy. With the acquisition of the John O. Butler Company in 1988 by Sunstar Inc., a relationship was forged between two companies that shared the same dedication to the dental profession. The natural evolution of this relationship finds new expression today in the announcement of a change in Butler's corporate identity with an official name change to SUNSTAR BUTLER.

For over 80 years, the John O. Butler Company has been committed to research, educational support and the development of unique oral care products for the dental industry. This commitment has and will continue to be the very essence of its professional business and product development philosophy. With the acquisition of the John O. Butler Company in 1988 by Sunstar Inc., a relationship was forged between two companies that shared the same dedication to the dental profession. The natural evolution of this relationship finds new expression today in the announcement of a change in Butler's corporate identity with an official name change to SUNSTAR BUTLER.

Both Butler and Sunstar have been working together for over a decade to become one of the world's premier oral care companies. The combination of the two names into one corporate identity, SUNSTAR BUTLER, reflects a natural and positive step in the companies' evolution.

Both Butler and Sunstar have been working together for over a decade to become one of the world's premier oral care companies. The combination of the two names into one corporate identity, SUNSTAR BUTLER, reflects a natural and positive step in the companies' evolution.

"This new identity symbolizes the true merger of our companies' knowledge and resources to meet the needs of an ever-expanding and changing oral care market," said Michael G. Bava, President of SUNSTAR BUTLER. "While there will be a transition in our name from John O. Butler to SUNSTAR BUTLER, we will not only continue, but significantly expand, our global partnership with the dental profession."

"This new identity symbolizes the true merger of our companies' knowledge and resources to meet the needs of an ever-expanding and changing oral care market," said Michael G. Bava, President of SUNSTAR BUTLER. "While there will be a transition in our name from John O. Butler to SUNSTAR BUTLER, we will not only continue, but significantly expand, our global partnership with the dental profession."

During the past 20 years, SUNSTAR BUTLER has been in the forefront of research and communication initiatives designed to help dental professionals better understand the relationship between oral health and systemic health issues. SUNSTAR BUTLER remains focused on the investigation of the linkages between severe gum disease and illnesses such as heart disease, stroke, diabetes, complications in pregnancy and other systemic conditions.

During the past 20 years, SUNSTAR BUTLER has been in the forefront of research and communication initiatives designed to help dental professionals better understand the relationship between oral health and systemic health issues. SUNSTAR BUTLER remains focused on the investigation of the linkages between severe gum disease and illnesses such as heart disease, stroke, diabetes, complications in pregnancy and other systemic conditions.


History
The company that built the GUM brand was founded in 1923 by Dr. John O. Butler, a periodontist. Since then, the company's innovations have been apparent, with a strong focus on meeting the oral health, as well as overall health needs of today's patient. The GUM brand has successfully grown by facilitating better oral health through education and customization, and has grown to be one of the most recommended and used brands by dental professionals. The company has and will continue its commitment toward designing, producing and distributing advanced oral care products to consumers and dental professionals worldwide.


History
The company that built the GUM brand was founded in 1923 by Dr. John O. Butler, a periodontist. Since then, the company's innovations have been apparent, with a strong focus on meeting the oral health, as well as overall health needs of today's patient. The GUM brand has successfully grown by facilitating better oral health through education and customization, and has grown to be one of the most recommended and used brands by dental professionals. The company has and will continue its commitment toward designing, producing and distributing advanced oral care products to consumers and dental professionals worldwide.

Sunstar Inc., a leading global manufacturer of health-related consumer products, has been dedicated to advancing oral care since the company's inception over 60 years ago.
Through several major state-of-the-art international science symposia over the last two decades, Sunstar remains committed to promoting knowledge and information dissemination among the academic community concerning better oral health care. Sunstar has exhibited its commitment to the dental profession and the community by establishing the Sunstar Foundation for Oral Health Promotion in 1977. In early 2003, the Sunstar Foundation organized the first international meeting of medical and dental experts, World Health Organization officials, non-governmental organizations and government representatives in Geneva, Switzerland. Forty key scientists came together to study the growing evidence of periodontal disease as a significant risk factor for general health conditions.

Sunstar Inc., a leading global manufacturer of health-related consumer products, has been dedicated to advancing oral care since the company's inception over 60 years ago.
Through several major state-of-the-art international science symposia over the last two decades, Sunstar remains committed to promoting knowledge and information dissemination among the academic community concerning better oral health care. Sunstar has exhibited its commitment to the dental profession and the community by establishing the Sunstar Foundation for Oral Health Promotion in 1977. In early 2003, the Sunstar Foundation organized the first international meeting of medical and dental experts, World Health Organization officials, non-governmental organizations and government representatives in Geneva, Switzerland. Forty key scientists came together to study the growing evidence of periodontal disease as a significant risk factor for general health conditions.

Commitment
Today, SUNSTAR BUTLER brings a shared research, knowledge and passion to this ideology -- a culmination that looks to transcend how things were done in the past through a combined effort of education, innovation and globalization. This relationship is a long-term strategic vision for the future of oral care.

Commitment
Today, SUNSTAR BUTLER brings a shared research, knowledge and passion to this ideology -- a culmination that looks to transcend how things were done in the past through a combined effort of education, innovation and globalization. This relationship is a long-term strategic vision for the future of oral care.

The new name suggests a Global Evolution of a company that is committed to the understanding of oral health in relation to total health care. The synergy in officially acknowledging the name change reflects a very positive move for the dental profession, as evidenced by both companies' strong support of the dental professionals and patients they serve.

The new name suggests a Global Evolution of a company that is committed to the understanding of oral health in relation to total health care. The synergy in officially acknowledging the name change reflects a very positive move for the dental profession, as evidenced by both companies' strong support of the dental professionals and patients they serve.

"Through excellence in all that we do, SUNSTAR BUTLER is committed to achieving a leadership role in education, innovation, motivation and partnership in the promotion of improved oral health," said Michael G. Bava, President of SUNSTAR BUTLER. "We recognize our unique responsibilities to our customers, our employees, and our shareholders to continually strive to fulfill, with trust and integrity, the mission of the company."

"Through excellence in all that we do, SUNSTAR BUTLER is committed to achieving a leadership role in education, innovation, motivation and partnership in the promotion of improved oral health," said Michael G. Bava, President of SUNSTAR BUTLER. "We recognize our unique responsibilities to our customers, our employees, and our shareholders to continually strive to fulfill, with trust and integrity, the mission of the company."