Tequesta, Florida (PRWEB) November 28, 2012 - Nierman Practice Management (Nierman), the leading provider of electronic patient diagnostic reports and medical billing software for dentists in North America, announced today a definitive agreement to acquire Snoring Isn’t Sexy. Snoring Isn’t Sexy is a unique public awareness and marketing resource for dentists treating patients suffering from Obstructive Sleep Apnea (OSA) with Oral Appliance Therapy (OAT). Snoring Isn’t Sexy educates the general public about Sleep Disordered Breathing (SDB) by providing up to date information about sleep apnea, and also encourages the highest level of patient care by assisting to build and strengthen relationships between dental sleep professionals and physicians.
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Nierman Practice Management is a leader in the dental sleep medicine market with their Continuing Education seminars and DentalWriter™ software, both core components of Henry Schein, Inc.’s Sleep Complete Program launched in November 2011. This acquisition expands Nierman Practice Management’s portfolio of products and services that provide dentists with the tools and guidance needed to successfully implement special services in their practices. The synergies created by this exciting integration will bring great value to dental practices, the field of dental sleep medicine, and most importantly to the patients!
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“Snoring Isn’t Sexy has taken a responsible approach to educating consumers about the dangers posed by sleep apnea and the available treatment options,” said Rose Nierman, Founder and Chief Executive Officer of Nierman Practice Management. “This addition to our product and service offering allows us to expand our reach by partnering with our clients to provide awareness and education on sleep disorders to the general public, helping patients find treatment.”
“The acquisition of Snoring Isn’t Sexy strengthens our industry leading end-to-end dental sleep medicine solution, providing our clients with more extensive tools, resources, training and guidance on all aspects of their journey in implementing dental sleep medicine” said Katy Nierman, President and COO of Nierman Practice Management. ”Snoring Isn’t Sexy also provides Nierman Practice Management with the opportunity to get the word out to the public on the dangers of sleep apnea. The opportunity to leverage our resources and extensive industry experience to spread awareness to the public is very exciting.”
Created by Larry Barsh, D.M.D, Snoring Isn’t Sexy aids dentists in expanding dental sleep medicine services in their practice by driving consumers to a network of dental sleep medicine websites populated with the most current studies and news related to sleep apnea. Consumers are directed to information on local dental sleep professionals to seek additional consult about treatment for SDB. Snoring Isn’t Sexy has been accessed by nearly 2 million sufferers of sleep disorders on all seven continents. “The fit between Nierman Practice Management and Snoring Isn’t Sexy is a no-brainer,” states Dr. Barsh. “The synergies with Nierman Practice Management’s product offerings and the access to their team of industry experts will allow Snoring Isn’t Sexy to provide more extensive solutions and support to clients.”
