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    • Clever Colgate Campaign
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    Clever and fun Colgate dental floss ad campaign: Did you miss it?

    Jan. 31, 2013
    Colgate used Photoshop to make a point about flossing
    Meg Kaiser, Associate Editor

    This advertising campaign for Colgate dental floss came out a few months ago, and it was released in Brazil, so you may have missed it. But of course it has found its way onto the Internet, and has probably been viewed by thousands of dental pros in the U.S. by now. But some of you may have missed it or forgotten about it, so here's a refresher.

    It's a campaign that uses Photoshop to prove a point -- the importance of dental floss. I thought it was clever and thought you might too. Here's one of the photos.
    Clever Colgate Campaign

    The game is to find what's wrong with the photos, but readers are so drawn to the debris in the teeth of the man that they don't spot the Photoshop disasters in a short time.

    RELATED ARTICLE: Yes Virginia, There will be a movie about dental floss

    I googled "Colgate campaign food in teeth," and learned that many different sites have featured the campaign, from brandingmagazine.com and pinterest, to trendhunter.com and yougottobekldding.

    Here's an article and photos from adweek.com. I guess I'm in the majority because I didn't spot the big mistakes in the photos. Pretty clever campaign. Enjoy!

    About the Author

    Meg Kaiser | Associate Editor

    Meg Kaiser is an associate editor in Endeavor Business Media’s Dental Division. She works on DentistryIQ.com, RDH eVillage and RDH Graduate newsletters, Dental Economics magazine, and RDH magazine, and has for nearly 20 years. She knew she'd caught the dental bug when she began preaching oral-systemic health to everyone she met. Contact her at [email protected].