By Keaton Marks
September 4, 2013
Only 3.67% of dental practices ask for a name during a potential new patient call.
3 tactics to improve your phone skills in the dental office
Are you in the top 4% of dental offices?
This statistic about capturing caller’s information scared me. I work very closely with a great company called OptiCall, which recently conducted a study about phones in offices. The results of this study were mind bending.
Only 3.67% of dental practices ask for a name during a potential new patient call.
3 simple tips on handling tough questions from potential dental patients
3 tips for increasing new patient appointments: What to say and do on the phone
Really? Under 4%!
If a potential new patient calls in but doesn’t book the appointment, there is zero chance the front office will place a follow-up call.
Without a name, how could they? A new patient just slipped through the cracks. Be sure your office is meticulous about capturing potential patient’s information. Once a patient calls your office, they are always a prospect.
Keaton Marks is the Dental Marketing Consultant at Century Interactive. He helps dentists understand which marketing tactics are driving patients and what happens on the office phones. Keaton grew up in San Diego, attended Cornell University, and now lives in Dallas. He can be reached at 214-377-0704 or [email protected]. Check out his blog.
