Bad dental patient education: TikTok edition

Nov. 9, 2023
50% of people don’t go to a dentist. Do you know why? It’s because of “bad” patient education. Don’t miss the “good” ways you can educate your patients by showcasing your dental technology.
David R. Rice, DDS, Chief editor

Do you ever wonder why 50% of people don’t go to a dentist? It’s because of patient education like this!

  • Who wants to imagine getting their teeth drilled? Why not show this with a laser that’s shot- and drill-free instead?
  • Who wants a mouth full of impression goop? Why not show an impression using an intraoral scanner instead?

Focus on your best technology, deliver the best patient experience, and grow your practice by 30% in three months.

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Editor’s note: This video first appeared in Through the Loupes newsletter, a publication of the Endeavor Business Media Dental Group. Read more articles and subscribe to Through the Loupes.

About the Author

David R. Rice, DDS | Chief editor

Founder of the nation’s largest student and new-dentist community, igniteDDS, David R. Rice, DDS, travels the world speaking, writing, and connecting today’s top young dentists with tomorrow’s most successful dental practices. He is the editorial director of DentistryIQ and leads a team-centered restorative and implant practice in East Amherst, New York. With 27 years of practice in the books, Dr. Rice is trained at the Pankey Institute, the Dawson Academy, Spear Education, and most prolifically at the school of hard knocks. Contact him at [email protected].