Custom Whitening Kits give dental practices unique marketing opportunities
Phoenix — Dental practices have a new option to help patients achieve amazing at-home teeth whitening results – Custom Reflection® Whitening Kits from SmartPractice. Offices can create a kit that’s uniquely theirs by uploading their logo or chosen image online and adding their personalization. It’s fast and fun to create the one-of-a-kind whitening solution kits.
“Patients of all ages understand the personal and professional benefits of a bright, white ‘Hollywood’ smile," said SmartPractice director of marketing Kristin Uhles. "Branded whitening kits give dental offices a chance to link their name directly with an easy-to-use kit that offers patients a safe, fast, and effective teeth whitening system.”
Kits are available in strengths of 10%, 22%, or 35% carbamide peroxide solution with added potassium nitrate to reduce sensitivity – the No. 1 complaint patients have about over-the-counter whitening products. Kits include:
o two bulk 5 ml syringes of mint-flavored teeth bleaching solution
o two reusable, universal no-heat trays
o Shade guide and complete patient instructions
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A couple of ideas for dental offices is to use these kits as giveaways to new patients, or as a thank you gift to referring patients. Once patients experience how easy and effective at-home teeth whitening is, they’ll schedule additional visits to pick up refills. This low-priced option, just $11.99 each, is an easy way for practices to generate positive name recognition in the community. More dental marketing tips using whitening kits are available in a free Whitening Marketing Guide available at smartpractice.com/whitening or by calling 800-522-0800.
Offices can get started on their whitening program with a special offer of 12 FREE kits with the purchase of 24 or more ReflectionTake-home Whitening Kits by using offer code DSA3 when they order by 6/30/13.
