Colgate-Palmolive presents solution to hypersensitivity

Oct. 23, 2009
Colgate's Sensitive Pro-Relief desensitizing paste with Pro-Argin Technology presented at the annual session of the American Dental Association.

HONOLULU, HAWAII--Colgate-Palmolive, a leader in oral care, has introduced an advance in the treatment of dentin hypersensitivity.

During the 150th Annual Session of the American Dental Association in Honolulu, Hawaii, Colgate presented Colgate Sensitive Pro-Relief desensitizing paste with Pro-Argin technology.

Dentin hypersensitivity is a highly prevalent condition, affecting up to 57% of people worldwide. Cold air, a hot drink, or a sweet dessert can trigger acute sensitivity pain.

Likewise, the touch of a dental instrument can make routine dental visits uncomfortable. Discomfort may lead sensitivity sufferers to avoid regular checks ups. This neglect that can result in a progression of oral care problems.

"Correct diagnosis and effective treatment are critical to relieving this condition, which can seriously impact a patient's quality of life," said Dr. Mark S. Wolff, chair of the department of cariology and comprehensive care, associate dean for predoctoral clinical education, New York University College of Dentistry.

"There is still a need for fast, lasting relief in the dental office. This Pro-Argin technology will make dentin hypersensitivity a patient complaint that can be easily addressed and managed as part of an overall treatment plan."

Colgate's Pro-Argin technology is comprised of an amino acid, arginine, and an insoluble calcium compound, calcium carbonate, to seal open dentin tubules and help block stimuli of pain receptors within teeth.

Latest research suggests that the Pro-Argin technology binds to the negatively charged dentin surface and helps attract a calcium-rich layer into the dentin tubules to effectively plug and seal them.

The Pro-Argin technology triggers occlusion of the dentin tubules, an occlusion that remains intact even after exposure to acids. This helps to block pain-producing stimuli.

"Our Pro-Argin technology not only reinforces Colgate's commitment to R&D but revolutionizes the way dentin hypersensitivity will be treated" said Dr. William DeVizio, vice president, global technology, Colgate-Palmolive.

"As a trusted partner of the profession, Colgate will continue to deliver solutions to serious oral conditions, helping to improve the oral health and well-being of patients worldwide."

New Colgate Sensitive Pro-Relief desensitizing paste with Pro-Argin technology should offer patients comfort and convenience without compromising treatment efficacy. Colgate Sensitive Pro-Relief desensitizing paste is clinically proven to provide sensitivity relief that lasts for four weeks after a single application.

It can be used before or after dental procedures, such as prophylaxis and scaling. When applied prior to a professional dental cleaning, the desensitizing paste will provide a significant reduction in dentin hypersensitivity measured immediately following the dental cleaning as compared to a control prophylaxis paste.

For more information, go to Colgate-Palmolive.

To read more about Colgate-Palmolive, go to Colgate-Palmolive.

To comment on this product, go to PennWell Dental Community site.

References available from company upon request.