New from GlaxoSmithKline: Sensodyne Repair and Protect toothpaste

One in three people are affected by dentin hypersensitivity, tooth sensitivity triggered by cold, hot, or touch. This occurs when dentin, usually covered by enamel or gum tissue, is exposed due to gingival recession, loss of tooth enamel, or even gum disease. Sometimes, simply overly aggressive tooth brushing causes this. A shocking 52% of people who suffer from this uncomfortable condition do not seek a solution by asking advice of their dentist.RELATED: Chocolate as an alternative to fluoride?! That's some sweet news!Now, from GlaxoSmithKline, comes the new Sensodyne Repair & Protect toothpaste. This new product not only relieves the pain associated with dentin hypersensitivity, but can actually repair sensitive teeth when used twice daily on an ongoing basis. The pain is relieved after just one brushing. With a 0.454% stannous fluoride active ingredient formulation, Sensodyne Repair & Protect builds a strong reparative layer over and within the dentin tubules. This blocks the pain by effectively sealing exposed fluid-filled tubules that penetrate to the pulp and pulpal nerves. With the protective layer in place, which builds with continued use of Sensodyne Repair & Protect, the fluid in those tubules cannot be moved by stimuli and, therefore, cannot trigger the pain response. The layer even proved resistant in a dietary acidic challenge after 10 minutes of exposure to cola. Sensodyne Repair & Protect is also available in “Extra Fresh.” ___________________________________________________________RELATED:The sensitivity complaint during dental teeth whiteningPulp-lexed?___________________________________________________________