Even "Big Brother" affected by night-time teeth grinding

Aug. 13, 2002
According to Dental Concepts, www.dentalconcepts.com , creators of The Doctor's(R) NightGuard, by some estimates, at least 10 million adults are clenching their jaws and grinding their teeth every night -- and most don't even know it.

With tension mounting on the popular CBS series "Big Brother 3" last week, HouseGuest Danielle's night-time teeth gnashing provoked cohabitants almost to the breaking point, as they described the annoying sound as "breaking rocks" and an "automatic weapon going off." With her popularity now in decline, Danielle could have avoided the controversy altogether had she only packed The Doctor's(R) NightGuard, an over-the-counter night guard for bruxism, or teeth grinding, that is easily customizable to fit.

Night-time teeth grinding is no joke -- it's widespread and the damage is costly. According to Dental Concepts, www.dentalconcepts.com , creators of The Doctor's(R) NightGuard, by some estimates, at least 10 million adults are clenching their jaws and grinding their teeth every night -- and most don't even know it. They are alerted to the fact by their sleep partners or their dentists. The Doctor's(R) NightGuard was created as an easy-to-use solution for teeth grinders. More than half of the consumers who have purchased The Doctor's(R) NightGuard have either broken their night-time teeth grinding habit all together, or at the least, have obtained relief from pressure on teeth and jaws.

According to Mike Lesser, president of Dental Concepts, "Up to 95 percent of the adult population will experience night-time teeth grinding at some time in their life. Most will be short-term grinders, but a good amount -- by some estimates one in five Americans -- will experience bruxism long term."

-- A person who grinds his or her teeth puts enormous pressure on them -- enough to crack a walnut.

-- Without treatment, grinding seriously damages tooth surfaces, leaving them vulnerable to fractures, erosion and even changes in facial appearance.

-- Grinding is worst during times of personal stress, holidays and tax time.

-- Most grinders are between the ages of 18 and 40.

-- Up until recently, treatment was available only at the dentist's office, and the dollar cost was in the hundreds.

For more information on night-time teeth grinding, call Dental Concepts and ask for a free brochure at (201) 576-9700, or write Dental Concepts, 650 From Road, Paramus, N.J. 07652, and reference "Bruxism Brochure." The Doctor's(R) NightGuard offers a 100% satisfaction guarantee and is widely available at drug and mass merchandise stores nationwide.