Product receives excellent ratings in three studies

Nov. 29, 2006
Combining soft flexible bristles and a non-metal, latex-free tip, new GUM Soft-Picks represent the latest in interdental cleaning technology.

CHICAGO--Sunstar, a leader in providing advanced oral care products for both professionals and consumers worldwide, has announced the latest professional addition to their popular GUM line of oral care products, GUM Soft-Picks.

Combining soft flexible bristles and a non-metal, latex-free tip, new GUM Soft-Picks represent the latest in interdental cleaning technology.

Designed to fit small interdental spaces comfortably, Soft-Picks are incredibly easy to use. Soft-Picks have a tapered design for superior fit in hard to reach areas and 76 soft, flexible bristles that comfortably remove plaque between teeth and along the gum line.

Soft-Picks are versatile enough for multi-purpose usage:

*For patients who dislike flossing
*As an adjunct to flossing
*On-the-go interdental cleaning
*Patients with gingivitis/interproximal inflammation
*Gum stimulation
*Orthodontic use (Soft-Picks® do not contain metal and will not scratch appliances)
*Bridges, Crowns, Pontics, or Implant Care

Small, soft, and effective in removing plaque, Soft-Picks are a handy, practical tool for patients. In a recent clinical study (full report is available online at www.sunstaramericas.com), Soft-Picks were proven to reduce interproximal gingival bleeding by 67 percent. In the same study, Soft-Picks reduced gingivitis by 32 percent during a six-week period.

In addition, a survey of dental hygienists who were part of Sunstar's Soft-Picks test panel showed that 96 percent of the hygienists would recommend Soft-Picks to patients and colleagues. And 88 percent of the same group believed Soft-Picks were a useful supplement to floss and would purchase and dispense the product.

Finally, in a separate evaluation performed by a non-profit, independent dental firm, 83 percent of evaluators stated they would incorporate Soft-Picks into their daily practice, and 100% of the evaluators rated the new GUM product as excellent.

For dental practice dispensing, each Soft-Picks box contains 36 packs of 5 complete with a plastic travel case for easy storage and convenient use. GUM Soft-Picks are available to professionals and are also available in retail stores for consumers.

To order, call (800) 528-8537 and ask for item #632PY.

For more information, please visit www.sunstaramericas.com.