Move over Lady Gaga, Philips Sonicare, and Susan G. Komen for the Cure and PennWell created their own fantastical paparazzi magic during RDH Under One Roof 2010.
They had a great time in the crowd, capturing hygienists' memories with a photo booth and delivering the photos printed out on-site and via email. For the photo, the hygienists dressed up with glamorous and fun accessories, such as boas and tiaras, in front of a green screen. When the photo was printed out, the background made it appear as though they were on the cover of an RDH magazine, and they received it in a photo jacket.
The flashing light activities supported Sonicare's partnership with Susan G Komen for the Cure, in which Sonicare donated $100,000 to the organization to support breast cancer research. The hygienists also got the first look at a brush that will be available in October — a Sonicare Essence with a pink button to support the Komen for the Cure partnership.
