Three ways to differentiate your dental practice from the competition
When setting up a dental practice, you need to position yourself as the kind of practice everyone will want to go to. There are a few ways you can make sure your practice stands out from the crowd, because we all know there are too many dentists out there.
Among the best ways you can assure your dentistry practice stands out is to create a theme for the office, have a recognizable mission statement, and get personal with your clientele. If you do all this, you’ll be well on your way to having the kind of dental practice that everyone will want to go to, and you’ll start gaining more patients very quickly.
Get a great theme for your office
The first thing to do is choose a theme for your dental office. For instance, if you treat children you may want to choose cartoons and images that kids like. This lets people know instantly what your practice is about and what they can expect when they choose you as their dentist. Just make sure that your theme is unique to the way you do business, otherwise you may end up sending the wrong message. Also, make sure that you’re consistent in your theme so as to avoid confusion with patients.
Get a recognizable mission statement
The mission statement for your office is the best way to ensure that everyone who visits knows what you stand for. Make sure that you come up with a mission statement you can stand behind, and that your clients know what your mission statement is. You can do this by including it in all of your literature and on your website. In addition to posting the mission statement where it can be read by your clientele, it is important to have your staff understand it. This will guarantee that they follow the mission statement in everything they do.
Get personal with your patients
The more personal you are, the more people can envision themselves choosing you as their dentist. One great way to accomplish this is to take pictures and videos of the doctor visiting with each patient in a kind and gentle manner, and posting them on your website and social media. The more you can connect with a patient, the more that new patients will want to choose you over the rest of the dentists in the area.
Having all of this on a nice looking website allows you to gain the attention of those looking for a great dentist. Imagine if you were looking for a new dentist you saw a great video of a friendly staff. That would probably lead to you choosing to visit that office. The better the website is, the more likely that people will tell their friends to visit it. This can lead to even more referrals and new patients.
----------------------------------------------------------------
RELATED MARKETING ARTICLES:
One simple trick that doubled my Google+ reviews for my dental practice
Shouldn't you have a YouTube channel?
----------------------------------------------------------------
Dr. Timothy Bashara has been practicing pediatric dentistry for over 10 years at his office, Sweet Tooth Pediatric Dentistry. He’s served over 20,000 children, and is known as a good dentist in his area. Besides writing for various dental publications in his spare time, he also spends a lot of time with his family in Gilbert, AZ.
