Vident has introduced an e-mail newsletter for dentists and dental technicians. The newsletter, which typically features an educational focus, will also keep subscribers informed of the latest VITA and Vident product offerings.
Recent Vident e-News mailings have included course schedules, a guide to the proper sterilization and disinfection of shade guides, and a new product announcement for the VITA Easyshade.
"Marketers are realizing that the older methods of "blast-faxing" and spamming email boxes is simply a nuisance, and the return on investment for the effort is declining as consumers become increasingly frustrated," said Andy Klein, Marketing Manager at Vident.
The Vident "e-News" newsletter is an "opt-in" newsletter, meaning that customers have to give their consent to receive the mailings and can "opt-out" at any time. "We intend to focus on providing educational information while subjugating the more overt marketing message," said Klein. "Of course, we still want to spread the word about new products and achievements, but we pride ourselves on providing an enjoyable, controllable internet experience for the user."
To join the Vident e-news community, visit www.vident.com and follow the directions on the home page. Vident has been a provider of innovative dental products since 1985 and is the North American representative of VITA, manufacturer of the internationally recognized Vitapan Classical Shade Guide, Vitapan 3D-Master Shade System and quality VITA materials. Vident can be reached at (800) 828-3839.
