Marketing your dental practice is just one more thing you have to worry about. How about sharing some of that burden with your dental team? By involving them and using their ideas, your marketing will be much more successful than handling it alone.
You know that your time is best spent doing what you love and what you’re educated to do, and that’s dentistry. But you can’t overlook some of the other responsibilities of being a business owner, such as marketing your practice. However, if you involve your team in these efforts some of the burden is taken off of you, and your entire staff will become aware of what you hope to achieve for your practice.
Getting the team on board
Explaining your practice goals to your team is key in getting them to buy in. WHEN YOU KEEP THE TEAM INFORMED and ask for their input, you build their trust and loyalty. Keeping them informed about your marketing strategy is no different. If you want to use Facebook to promote Invisalign, for example, your hygienist needs to know. After all, your patients will likely ask discuss things with the hygienists before they see you. Are you looking for a way to get positive reviews? Your dental assistants can casually mention this to your patients as they work with them. Your team members can be your biggest assets if you let them.
Where to start
Hold a staff meeting to make sure every member receives consistent information. Let them know your specific goals. Do you want to drive more positive reviews on Google? Do you want to get reluctant patients to commit to treatment plans? Do you want to appeal to a new demographic? Your team members might have some ideas that would never occur to you, so use their knowledge to help the practice grow.
Once everyone is on the same page, brainstorm potential ideas to show off your practice personality. These can be ideas for Facebook or an email campaign. For example, you could promote:
● The practice’s anniversary, or team members’ birthdays, weddings, or baby showers
● The practice’s community involvement, such as a fun run for charity
● The practice’s new equipment, technologies, or skill sets
● The practice’s holiday parties or seasonal events
● Patient selfies
Your team members will likely have ideas about how to promote your practice. They’ll feel valued and trusted when you include them in decisions that affect the practice, and you’ll feel the sweet relief of not having to do it all on your own. When you allow others to help, you get to spend more time helping your patients.
