EATONTOWN, New Jersey--Lanmark Group recently earned six MarCom Creative Awards--an international competition for marketing and communication professionals.
Out of the 5,000 entries from throughout the United States and several foreign countries, Lanmark Group--a full-service, business-to-business, advertising, marketing, and communications agency specializing in brand empowerment for the health-care industry--was honored with two platinum, three gold and one honorable mention citation.
One Platinum MarCom Award was presented to the agency for a brochure design prepared by Lanmark for Sirona Dental Systems' CEREC dental CAD/CAM system. An additional Platinum MarCom Award was presented for a micro Web site Lanmark developed for the launch of Milestone Scientific's Single Tooth Anesthesia System.
The Marcom Platinum Awards are presented to those entries judged to be the most outstanding entries in the competition. Only approximately 15 percent of entries earned this award. Platinum winners were recognized for their excellence in terms of quality, creativity, and resourcefulness.
Lanmark Group also received three Gold MarCom Awards. One Gold Award recognized a unique invitation created by the agency for Orapharma Inc.'s 2007 American Dental Association networking reception entitled, "Uncork the Excitement." The winning invitation featured an actual wine cork, and requested the presence of invitees to attend Orapharma's exclusive event which featured a wine-tasting.
The agency received another Gold MarCom Award for a recruitment brochure created and distributed on behalf of Darby Dental Supply entitled, "Keep Moving Forward by Joining Our Unique Team." The brochure explained the company's corporate culture and targeted prospective employees, explaining the benefits of employment within the company.
An additional Gold Award was presented to Lanmark for a technical article developed with industry leading cosmetic dentist Dr. Joel Benk for Milestone Scientific that ran in the publication Contemporary Esthetics entitled "The Dental Syringe: Past and Present: A Historical Perspective." The piece positioned Milestone as a breakthrough leader in dental syringe technology based on the benefits of its innovative Single Tooth Anesthesia System.
The Gold Award is presented to those entries judged to exceed the high standards of the industry norm. Approximately 16 percent of the entries received this award.
Lanmark Group also received an Honorable Mention Certificate for a technical article created with nationally known dentist Larry Lopez for the DentalEZ Group that ran in Contemporary Esthetics entitled "Handpieces Then and Now: A Historical Perspective ...."
Bylined by Larry Lopez, DDS, an esteemed leader in the dental industry, the feature article detailed the dental handpiece evolution from a historical perspective.
Honorable Mention certificates are granted to those entries that meet the expectations of the judges. Approximately 10 percent of entries were Honorable Mention winners.
"The full scope of our full service capabilities were honored this year," said Howard Klein, Lanmark Group president. "Ours success depends on the daily integration and cooperation between our departments. We are very proud that so many examples of the strategic communications value we provide have been recognized by the MarCom Creative Awards."
For more information, visit Lanmark Group.
