Dental website aims to improve inventory management, access to marketing best practices

PHOENIX, Arizona--The relaunch of the new smartpractice.com coincides with the introduction of the 2012 SmartPractice seasonal collection and features customizable holiday cards and 2013 calendars.

The new smartpractice.com leverages more than 40 years of serving the dental community and leads the evolution of online personalization, dental practice online supply inventory management, automated recall, and online marketing content for dental care professionals.

The improvements made to the website are based on years of research and feedback from the dental community about ways to make it easier to manage their dental practices--front to back office--so they have more time to spend with patients,” said Director of Marketing Kristin Ulrich-Uhles.

In addition to ordering discounted dental supplies, customers on the website have the freedom to not only personalize, but fully customize, many of their patient communication materials. This includes benefit reminder cards, recall cards, dental Christmas cards, and 2013 calendar giveaways.

According to Product Manager Melissa Digges, “By far, our favorite new addition is the 2013 promotional calendar that dental practices can customize with a full-color team photo or practice logo. It’s proving to be an instant best-seller.”

In addition to customizing photos and images on smartpractice.com, customers can create unique messaging and add extras such as maps, coupons, and special offers.

Dental professionals can experience the upgrades, including a frequently updated dental practice management and marketing blog, by visiting smartpractice.com/dental.

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