Ever been on a flight that lost its brakes? That just happened to me, and how that pilot handled the situation meant everything to me as a passenger.
What does this have to do with dentistry? In this video, I talk about how to handle pressure situations in the dental practice, because our job is to make our patients feel like that pilot made me feel—safe. Try these three things the next time a scenario like this occurs.
Join Dr. David Rice, chief editor of DentistryIQ, every week in the Monday Huddle and learn how to be a more successful you.
Editor’s note: This video first appeared in Through the Loupes newsletter, a publication of the Endeavor Business Media Dental Group. Read more articles and subscribe to Through the Loupes.
Founder of the nation’s largest student and new-dentist community, igniteDDS, David R. Rice, DDS, travels the world speaking, writing, and connecting today’s top young dentists with tomorrow’s most successful dental practices. He is the editorial director of DentistryIQ and leads a team-centered, restorative and implant practice in East Amherst, New York. With 27 years of practice in the books, Dr. Rice is trained at the Pankey Institute, the Dawson Academy, Spear Education, and most prolifically at the school of hard knocks. Contact him at [email protected].
