ST. LOUIS--Most Americans would like to think that their best friend, a family member or colleague would tell them they have bad breath.
However, a recent survey from Triumph Pharmaceuticals shows that most people have only a 50-50 chance that someone will tell them their breath is unfavorable.
Triumph Pharmaceuticals understands the stigma and science surrounding bad breath and today introduced a long-lasting solution--SmartMouthT Mouthwash. Developed and recommended by dentists, SmartMouth can eliminate and prevent bad breath 24 hours a day with regular, twice-daily use.
SmartMouth was proven to be effective for 24 hours in a double-blind clinical study published by the Journal of Clinical Dentistry in 2004, ensuring that it will keep breath fresh 20 times longer than other mouthwashes.
"Everyone has bad breath--every day--and even a little is too much. You can look and feel your best, but walk into an early-morning job interview and lose your chance when you say 'hello,'" said Susanne Cohen, DDS, founder, CEO and president of Triumph Pharmaceuticals.
"SmartMouth's innovative solution gives people the confidence needed to interview for a new job, relax with family members and meet new people without having to worry about bad breath."
How Americans Really Feel about Bad Breath
Research also revealed that Americans are concerned about bad breath, but many people are still confused about the best ways to fight it.
More than 65 percent of Americans believe they can smell their own bad breath, but this is a common misconception. People cannot actually tell if they have bad breath, even by breathing into their hand and sniffing for odor.
*While Americans devote funds to maintaining their appearances by spending an average of $57 on clothing, $11 on makeup and $22 on haircuts, they only spend an average eight dollars on fresh breath.
*Nearly two-thirds of Americans have offered others gum or a mint as a subtle way of saying their breath needs freshening.
*46 percent find their significant other most unkissable first thing in the morning.
With SmartMouth, breath will stay fresh for 24 hours when used twice daily, so consumers can feel confident that the offer of a mint is not related to bad breath and even ensure their breath is fresh first thing in the morning.
The Science of SmartMouth
Bad breath primarily originates in the mouth and is caused by millions of bacteria. These bacteria metabolize protein particles into odorous, sulfur gases. When exhaled, these gases are commonly known as "bad breath." According to Dr. Marvin Cohen, one of the leading authorities on halitosis diagnosis and treatment and founder of the Halitosis Research Insitutute, none of the mouthwashes used in the past for halitosis have had any long-term effects.
SmartMouth's patented technology is comprised of two active ingredients: sodium chlorite and zinc chloride. The sodium chlorite eliminates existing sulfur gases and the zinc chloride releases zinc ions to prevent bacteria from creating new sulfur gases.
This two-solution system freshly activates when mixed and combines to prevent bad breath. SmartMouth is alcohol free, eliminating the burning associated with other mouthwashes while still providing an effective solution for bad breath.
SmartMouth is available at leading drugstores nationwide for an average retail price of $12.
