CHICAGO--Hu-Friedy and the Y-ME National Breast Cancer Organization formed a special bond in the fall of 2006 when Hu-Friedy created a special periodontal promotion, "Inspired by You," focused directly toward dental professionals.
With careful thought, a connection was made:
* Hu-Friedy manufactures dental instruments that land in the hands of dental professionals everyday.
* The majority of dental hygienists are women. Hygienists plus the number of women dentists using our products put females at the top of our customer base.
* Breast cancer is the second leading cause of cancer deaths in women today and is the most common cancer among women.
With these important facts noted, Hu-Friedy made supporting its customers and the fight against breast cancer a huge priority. A unique Y-ME scaler was created (featuring pink grips and the Y-Me ribbon) as the free good for the promotion and a $2 donation was made to the Y-Me organization with every offer redeemed.
The promotion resonated strongly with dental professionals and Hu-Friedy was pleased to present the Y-ME organization with a contribution or $18,424. Hu-Friedy found an open door to directly touch our customers, and to continually seek out further ways to help in the fight against breast cancer.
Hu-Friedy will continue to support the Y-ME National Breast Cancer Organization--a Chicago-based national nonprofit organization with the mission to ensure, through information, empowerment and peer support, that no one faces breast cancer alone--through the sales of newly designed Y-ME products that were developed through Hu-Friedy inside hygienist collaboration.
The instruments will be permanent fixtures in the Hu-Friedy catalog, as well as through participation in Y-ME fundraising events including the Y-Me Race to Empower held annually on Mother's Day morning.
