American dentists will on Dec. 6, 2003 be introduced to the new Curvex toothbrush, designed by a dentist, Dr. Stephen Harada of San Francisco, Calif. Unlike traditional toothbrushes that have a concave or flat bristle surface, the new Curvex toothbrush has a patented convex head and tapered bristle array that is designed to better contact the surfaces of teeth, front and back.
The new tapered bristle array also reduces the common splaying of bristles, thus enhancing the tooth cleaning process. The effectiveness of the Curvex toothbrush has prompted accolades from leaders in the dental profession. "I can categorically state, having used the Curvex toothbrush, that this is a truly innovative product designed with a total understanding of patient needs, ability, and dental anatomy," says Shannon Wong, DDS, Associate Professor at the University of Pacific School of Dentistry.
Developed by Ergonomic Dental Technologies, Inc., the Curvex toothbrush caters to the general toothbrushing population and comes in sizes for adults and children. The comprehensive line also includes the innovative Curvex II toothbrush with its specially designed head and handle to meet the cleaning needs of patients in different states of dental care, such as in periodontal treatment, braces and the like. In the next year, the company also plans to introduce a toothbrush for special needs users that offers better mobility and for use by caregivers.
The Curvex toothbrush and Curvex II toothbrush will also be made available to Japanese consumers in the greater Tokyo metropolitan area, exclusively through AEON, a leading chain of superstores group in the Asian market.
"Japanese consumers have often been at the cutting edge of new technologies and have a deep interest in health and dental care," according to Dr. Harada. "We are very honored that our product appeals to AEON's management and look forward to a successful offering," he adds.
Dr. Harada, the Founder and Chairman of the Board of Ergonomic Dental Technologies Inc., has been in private practice for more than 26 years. He is a member of the American Dental Association, the California Dental Association, and the San Francisco Dental Society.
