Innovative New Web Site Makes Finding a Dentist Easy and Painless

May 5, 2004
1800dentist.com introduces animated guides to assist every visitor.

1-800-DENTIST(R), the nation's leading free resource for people in search of a dentist, today announced the re-launch of its referral service Web site (www.1800dentist.com). The eye-catching design and cutting-edge technology of the new site provides visitors with a referral to a pre-screened dentist quickly and simply. On an annual basis, more than 3 million people across the nation rely on 1-800-DENTIST to find a dentist in their area.

Now, visitors can browse the interactive 1800dentist.com site
featuring (V)Host(TM) technology, which incorporates virtual reality
characters who visually and audibly communicate with the user. "Lisa" anticipates and answers questions while guiding visitors through each step in the patient-to-dentist matching process. Once a visitor is matched with a dentist, "Sam" introduces them to the unique features and benefits of that selected dental office.

"In redesigning the Web site, our objective was to engage the
consumer long enough to show how important it is to be 'matched' to a dentist rather than selecting a dentist from a list," said
1-800-DENTIST CEO Fred Joyal. "It is our comprehensive matching
process that differentiates our service from directory listings
available on other Web sites."

One of the distinctive additions to the new site is the Feedback
section, where visitors can read and listen to testimonials from
people who have used 1-800-DENTIST as well as view before-and-after photos of patient cases from 1-800-DENTIST member dentists.

1800dentist.com matches visitors with a pre-screened dentist that is geographically convenient, meets their dental needs and accepts their preferred method of payment. The site also provides pages describing the dentist's practice philosophy, office hours,
credentials (including years in practice), special treatments offered
and technology advances to ensure the patient's comfort.

With the re-launch of the Web site, 1-800-DENTIST reinforces its
position as the trusted online resource for consumers in search of
quality dental care. The company actively supports and promotes the importance of including regular dental office visits as a part of
every consumer's health care regimen. 1-800-DENTIST commercials air on television 5,000 times each month, prompting more than 3 million people to contact 1-800-DENTIST annually.