Crest's "Weekly" Clean delivers intensive clean feeling at home

For many people, a trip to the dentist means teeth that are left feeling clean and smooth. The professional products used at the dentist office contain ingredients that cleanse and polish the teeth. Now, there is a new way to achieve a smooth, clean feeling in-between regular dental visits. Crest is introducing new Crest Weekly Clean Intensive Cleaning Paste, Crest's first and only weekly cleaning paste that uses a unique concentrated formula that polishes teeth with an ingredient similar to what dentists use. It works as a complement to a regular brushing routine.

"Through consumer research, Crest discovered that consumers are looking for a way for their teeth to feel smooth and clean whenever they choose," says Diane Dietz, general manager of North American Oral Care. "We developed Crest Weekly Clean to offer consumers a way to achieve this feeling at home in-between regular dental visits."

Ultimate Cleaning at Home

Crest Weekly Clean Intensive Cleaning Paste's exclusive technology combines Crest's highest level of ActivClean Crystals™ and a blend of polishing silicas. When used as directed, Crest Weekly Clean leaves teeth feeling smooth and clean in-between dental visits.

Availability

In September 2008, Crest Weekly Clean will be available in Refreshing Mint flavor in a 16 use tube (0.85 oz) at drug, grocery and mass stores nationwide for a suggested retail price of $3.99. For more information, visit www.crest.com.