Crayola image among highest for dental professionals, patients
CHICAGO, Illinois--Sunstar Americas, Inc., manufacturer of GUM and Butler products and a leader in providing advanced oral care products, has announced that Crayola tops the list among consumers in brand awareness and reputable timeless appeal.
The announcement is based upon research done among current popular kids' brands.
Since the beginning of Sunstar's partnership with Crayola, the GUM–Crayola line of kids' toothbrushes has become a top seller among dental professionals and consumers alike. As part of Sunstar's GUM line of oral care products for children, Crayola toothbrushes represent the first step in a full line of Crayola-branded products available from Sunstar.
"Sunstar is committed to providing a full line of fun, educational and easy-to-use GUM Crayola oral care products to help parents and dental professionals reinforce proper oral care techniques to children," said Dennis Roy, director of professional marketing for Sunstar Americas, Inc.
"Unlike some other children's products that come and go, Crayola will never be a fad or become unpopular. The Crayola brand is colorful, fun and always in style for kids and parents alike."
Several GUM Crayola toothbrush and flossing products have recently become available with Sunstar:
* GUM Crayola Games Toothbrush: Brushing is more enjoyable with the new GUM Crayola Games Toothbrush. Ideal for children ages 3 to 5, kids can play a different game with each handle of the brush. The narrow tapered head of the Games Toothbrush is designed to make brushing comfortable for small mouths, and colorful ultra-soft bristles are gentle on young gums. An easy-to-grip handle provides better control for smaller hands.
* GUM Crayola Suction Cup Toothbrush: Ideal for children ages 5 to 9, the new GUM Crayola Suction Cup Toothbrush is a colorful Crayola marker-shaped toothbrush. The suction cup at the base of the brush is attractive to children, yet serves to reduce bathroom counter clutter and keep the brush head clean between uses. The unique angled bristle design of the Marker Toothbrush aids children in effectively cleaning between teeth and the hard-to-reach posterior quadrants their mouths.
* GUM Crayola Flossers: Helping to remove more plaque than brushing alone, the unique Crayola design of new GUM Crayola Flossers makes oral care fun and easy for children learning to floss. These flossers have an easy-to-grip handle designed especially for small hands and a narrow head for a more comfortable fit in smaller mouths. The Crayola Flossers come in lively, colorful crayon shapes which kids recognize and love.
In a recent study of brands that resonate best with children, the Crayola brand was rated first among parents of 6 to 8 year olds. "Parents value this timeless brand name as having a more positive influence on their kids than cartoons and theme parks," said Roy. "Crayola brushes have been popular among kids, parents and dental professionals because they are designed in a new and very different style that kids like, from two companies adults know and trust--GUM and Crayola. Crayola is not just a brand name, it's an institution."
In addition to toothbrushes, Sunstar also offers a complete line of Crayola-themed hygiene products. "Kids can enjoy the fun of Crayola not only at home, but now, when they go to the dentist too," Roy said.
With unique packaging and bright colors, the new Butler Crayola Prophy Paste is the most recent addition to Sunstar's complete Crayola Dental Office. Butler's Fluoride Foam and GUM Crayola Fluoride Trays round out the quality products that supplement the Crayola Dental Office line and add fun to a trip to the dentist.
* Butler Crayola Prophy Paste Variety Pack: Building on the fun of the Crayola coloring experience, the Crayola Prophy Paste Variety Pack is offered in a Crayola-themed box. The fine, pumice-based paste offers balanced polishing ingredients for excellent cleaning and polishing. With 150 applications, the Crayola Prophy Paste Variety Pack includes 50 cups each of grape, bubble gum and orange flavored prophy pastes, in color-coded packaging to help kids decide which flavor to choose.
* Butler Crayola Fluoride Foam Variety Pack: The Crayola Fluoride Foam Variety Pack offers kids a choice of three kid-friendly flavors--bubble gum, orange and tropical punch. The light, non-aerosol foam allows for effective delivery while flowing easily in and around each tooth to provide maximum coverage. The variety pack of three fluoride foam bottles is packaged in a colorful Crayola-themed box.
* GUM Crayola Fluoride Tray Variety Pack: Protect Fluoride applicator trays come packed in a fun Crayola drawstring backpack. The colorful fluoride trays come in three fun colors of red, yellow and blue and come in both small and medium sizes for kids. Trays are available in either the single arch or hinged variety.
For more information on new products, special offers, or to sign up for Sunstar's quarterly newsletter, visit Sunstar Americas.
