DMG America product appears in Popular Science magazine article

Feb. 4, 2010

Article about Icon, a treatment for dental caries and white spot lesions, published in magazine's February 2010 issue.

ENGLEWOOD, New Jersey--Popular Science magazine has featured Icon in the Med Tech section of its February 2010 issue.

Icon is the caries infiltrant system by DMG America.

"This was our best coverage yet," said George Wolfe, DMG America president. "First we were on The Doctors, then Fox News, and then BetterTV. More and more people are hearing about how dentists using the Icon system can, in many cases, potentially help them avoid drilling and anesthesia to arrest early dental caries."

Introduced by DMG America in September 2009, Icon uses microinvasive
technology to fill and reinforce demineralized enamel without drilling, anesthesia, or sacrificing healthy tooth structure.

Icon, which stands for Infiltration Concept, is intended for restorative dentistry. It is indicated for the treatment of white spot lesions and incipient decay.

Icon enables dentists to treat incipient lesions upon discovery, helping effectively remove white spots and arresting the progression of early carious lesions. It works by capillary action and is light-cured to harden the resin after placement.

Previously, it was necessary for dental professionals to "wait and watch" early caries until they were big enough to justify drilling and filling, and they had only more invasive options for treating discoloration such as white spot lesions that could not be eliminated by tooth whitening.

"Icon is the first microinvasive dental product that can be used in just one patient visit to arrest caries progression, remove white spot lesions, and increase the life expectancy of treated teeth," said Tim Haberstumpf, DMG director of marketing.

"All this recent press coverage has introduced millions of patients to the concept that this type of treatment avoids the pain of the drill that comes with a traditional restoration and, most importantly, it saves tooth structure immediately and in the long run. Patients really appreciate that!"

To view the complete Popular Science article, visit Popular Science.

For more information, go to Icon.

To read more about DMG America, go to DMG America.

To comment on this topic, go to PennWell Dental Community site.