The economics of the Sheer White! teeth-whitening system
Teeth whitening, the most commonly requested cosmetic procedure today, is a struggle for many dental offices to justify promoting from an economic perspective. In my experience, the average overhead for dental chair time costs roughly $400/hour. Typical whitening procedures average at least an hour of chair time, making the financial math difficult.
Practices must charge $500 to $650 for an in-office whitening service in order to be profitable. It’s a tough sell to patients, who can buy over-the-counter products for under $100. They do not always see the added value of professional whitening. As a promotional tactic to obtain and retain patients, some offices offer whitening at little or no cost. However, since the service isn’t profitable, there is little motivation to fully implement programs, provide proper staff training, and create staff incentives for conversion.
The Sheer White! teeth whitening system is a revolutionary product line that changes the profit equation for in-office whitening. Sheer White! In-Office whitening strips take only one minute of chair time to apply. Practitioners need only be sure the strips are placed below the gingival margin, and the patient can then be sent home to complete the whitening experience.
The return on investment of a one-minute whitening conversion has tremendous value. Your office can easily charge $150 to $180 for the Sheer White! whitening system, which includes a Sheer White! In-Office treatment and a Sheer White! take-home kit. Utilizing Sheer White!, the average practice can create additional revenue potential exceeding $200,000 per year by actively promoting whitening.i In addition, patients are thrilled to receive professional in-office whitening treatment without multiple appointments. The initial Sheer White! In-Office application provides an immediate three-shade improvement, which is also a patient pleaser.
The Sheer White! whitening system includes in-office whitening strips with 20% hydrogen peroxide and five days of take-home whitening strips with 20% carbamide peroxide. Sheer White! In-Office and Sheer White! take-home strips can be used together or independently.
A proprietary polymer substrate creates a no-mess gelatin that has a wax-like feel. Sheer White! strips mold securely to the contours of teeth and stay in place after contacting the tooth surface. This enables patients to go about their days without restrictions. Speech is normal, and the wearer can even drink water during use. The unique formulation works with saliva to create a seal that reduces leakage maximizes uptake of the active whitening agent. Sheer White! has a refreshing mint flavor, and when the Sheer White! In-Office treatment is complemented by the use of Sheer White! take-home strips, patients see eight shade changes in five days on average.
Author Note
i. Based on an average seven prophys per day, 200 work days, and $150 in whitening revenue per patient
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