Ultradent receives national award for ethics and truth in advertising

Following a nationwide nomination and voting process, Ultradent Products Inc., an international dental supply and manufacturing company based in South Jordan, Utah, was selected out of over 3,000 other companies evaluated to receive the Golden Hands Award of Xcellence for Ethics and Truth in Advertising on April 30, during the California Dental Association meeting in Anaheim, California.

Initial nominees for the prestigious award were selected by a respected group of clinicians and leaders in the dental industry, including numerous well-known Key Opinion Leaders. Nominees were selected based on criteria that included ethical conduct, placement of public health before profits, dependable products, knowledgeable personnel, and excellent customer service. The nominees were then voted on by thousands of practicing dentists across the nation to select one winner: Ultradent Products Inc.

Of receiving the honor, Dan Fischer, DDS, president and CEO of Ultradent Products Inc., said, “We’re so honored to have received this recognition. Additionally, it must be said that the true honor for this award goes to the men and women at Ultradent who work tirelessly every day to uphold the values upon which Ultradent hangs its hat: integrity, care, quality, innovation, and lastly, hard work. They embody these values in the way they contribute to our vision every day, regardless of their personal job description or the continent on which they serve. We are humbled to receive this recognition and will use it as a critical reminder of our duty to continue to be responsible and caring to those we serve, both inside and outside Ultradent. Indeed, we are truly fortunate humans. Onward and upward!”

The Golden Hands Award of Xcellence has the distinction of being the most elaborate award in dentistry. Conceptualized by Amir H. Motamed, DDS, the sculpture was designed and made by commissioned artist and master craftsman, Donjo. The sculpture is made of casted bronze over an Italian barble base. It stands 16 inches tall and weighs 18.4 pounds. The sculpted Golden Hands of Dentistry are shown upholding the four colored triangles of the dental profession: Dental Education, Dental Professionals, Dental Organizations, and the Dental Industry—all pointing to a common core.