Want more of your website visitors to schedule appointments? 8 strategies that will transform the productivity of your website

Effective dental marketing isn’t just about driving quality new patient prospects to your website. Effective websites attract quality new patients (i.e., users) consistently and convert a good percentage of them to new patient appointments by incorporating conversion-centered design and usability. To understand the importance of conversion-centered design and usability, think of Apple. The company’s computers and products wouldn’t be as popular as they are if they weren’t beautifully designed and, more importantly, highly usable by consumers.

Usability of your dental website is something you shouldn’t take for granted. If you make your website more usable, prospective new patients and those searching for information will have a better experience, which will dramatically increase the likelihood that they will schedule an appointment with you, or come back to your website when they’re ready to schedule. If you want your dental website to attract more quality new patient prospects, make it more usable for them. As a result a much larger percentage of them will call your office or contact you directly through the website for an appointment.

Here are eight techniques to follow to achieve a more usable website in the following infographics.

In conclusion
If you’re trying to attract more and higher quality new patients to your practice from the Internet, don’t focus solely on increasing the amount of traffic your website receives. By making your website more usable, you’ll see growth in your scheduled new patient appointments, case acceptance, and patient retention.

I remember the early days here at Growth Hacker Central. We grew at a much faster pace than we did at Practice Doctor Management, even though we did a better job of marketing PDM. Why?Because Growth Hacker Central provided our users and clients more usable tools, such as Dental Marketing Assistant University, Dental Marketing Guides, Definitive Guide to Growth Hacking Your Dental Marketing, Official Guide to Incorporating Gamification Into Your Dental Marekting Program, and the countless Growth Hacker Central blog posts that allow you to take action and monetize quickly.

Clients routinely email us saying, “I love Growth Hacker Central resources and tools!” This helped with word of mouth marketing, which significantly spurred our company’s growth. Think about the ways you can make your dental website more usable. Share your success stories with us in the comments below.