Fred Joyal’s “Everything is Marketing” tackles dentistry’s challenges in the digital world

LOS ANGELES — Futuredontics’ founder Fred Joyal has released the 5th edition of his bestselling dental marketing book, “Everything is Marketing: The Ultimate Strategy for Dental Practice Growth.” Completely updated for 2014, the new release offers proven strategies to help dentists reap the maximum benefits from today’s most important digital marketing channels, including online patient review sites, social media and mobile technology like smartphones and tablets.

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In the latest version of “Everything is Marketing,” Joyal draws on his 30+ years of industry experience to provide dentists with a clear, step-by-step guide for marketing success in the rapidly evolving digital world. Among its many updates, the 2014 release features an entire new chapter devoted to online marketing. The new content explores topics ranging from why dentists need dynamic websites and how to get reviews on Yelp and Google Places to best practices for monitoring a dentist’s online reputation and tips for creating a social media presence that attracts new patients.

Joyal also looks at how Facebook’s new Graph Search is revolutionizing the way patients use social media to get “word-of-mouth” dental referrals. Other hot-button topics addressed include the best way to respond to negative reviews, why the popularity of mobile devices is rendering most dental websites obsolete, and what it takes to create an unforgettable patient experience both online and in the office.

“The online marketing world of today is radically different from even a year ago,” said Joyal. “Dentists need to adapt to meet the higher expectations of tech-savvy patients. My book is a roadmap for creating effective advertising and promotion strategies for 2014 and beyond.”

For a limited time, dental practices can get a complimentary copy of the “Everything is Marketing” by taking a demo of the Futuredontics suite of dental marketing products. Interested dental professionals can learn more by visiting http://www.futuredontics.com/5thedition.