Speak For Yourself to Grow Your Dental Business: Can Ashton Kutcher help your dental practice?
What does Ashton Kutcher’s Teen Choice Awards speech have to do with you and dentistry?
Everything.
In Kutcher’s short acceptance speech, he talked about his “insider secrets” to keep your career growing. Whether you’re a teenager swooning at a concert, or a dentist pursuing your career passion, Ashton shared great advice about success.
Secret #1:Make opportunity
He said “opportunity” is another word for “hard work.” Kutcher started working with his father laying shingles on roofs. He then washed dishes, worked in a grocery store deli, and swept the floor in a factory. He never left a job without another one lined up. Each job was a stepping stone for the next.
In your career as a dentist, your “opportunities” are a result of your hard work.
Secret #2: Be sexy
Ashton Kutcher’s definition of “sexy” applies to all of us. He said, “Sexy means being really smart, being really thoughtful, and being really generous. All other definitions are wrong. Don’t buy it.”
Using Ashton’s definition of “sexy” equates to success in your dental business. Being smart is sexy. Add “generous” and “thoughtful,” and you’ve got a practice that attracts great patients and a loyal team.
Secret #3: Live life
Ashton referred to his recent movie where he played Steve Jobs. The lesson from Jobs – many of us think of the world as it is. You don’t get into trouble, you grow up, you get a job, you get married, you have a family. While that’s fine, this world is made up of everyone around us. You don’t have to accept what is. You can build your own life. He said, “Don’t live one. Build one.”
In your dental practice – don’t accept the status quo. Build your own definition of what you want.
Turns out Ashton Kutcher isn’t just for teenage girls to look up to.
Here's youir Your Speak For Yourself Challenge: Make opportunity. Be sexy. Live life.
ALSO BY KAREN CORTELL REISMAN:Leading with gravitas
Dental marketing my mama taught me
5 slightly unexpected tips to really get your message across about your dental practice
©Karen Cortell Reisman, M.S.
Karen Cortell Reisman, author of two books and president of Speak For Yourself®, works with organizations on how to make more money. It’s all in how you speak for yourself. For more information visit www.KarenCortellReisman.com.
