Why Darby Dental has no regrets about not exhibiting at dental trade shows

Dec. 26, 2012

In 2011, just after finding out that Darby Dental had decided to stop attending “Big Six” meetings, Proofs editor Kevin Henry sat down with two representatives of Darby Dental: Gary Rosenberg, president, and Michael Bocian, vice president of sales and marketing. Here's what they had to say then, and why they're sticking with those same beliefs now.

Kevin Henry, Cofounder, IgniteDA.net

In 2011, just after finding out that Darby Dental had decided to stop attending “Big Six” meetings (Yankee Dental Congress, Chicago Midwinter Meeting, Hinman Dental Meeting, California Dental Association spring session, American Dental Association annual session, and the Greater New York Dental Meeting), Proofs editor Kevin Henry sat down with two representatives of Darby Dental: Gary Rosenberg, president, and Michael Bocian, vice president of sales and marketing. Here's what they had to say then, and why they're sticking with those same beliefs now.

Click here to read the interview.

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About the Author

Kevin Henry | Cofounder, IgniteDA.net

With more than 20 years in the dental publishing industry, Kevin Henry is the former group editorial director for Dental Products Report and managing editor for Dental Economics. Currently, he is the editor-in-chief for DrBicuspid.com. He has spoken to dental assistants throughout the world, in person and through the Dental Assistant Nation podcast series, reminding them of the important role they play every day in their practice. He is also certified as a DiSC trainer, helping dental practices learn how to understand each other better through personality assessments and training.