Digital Clinic 2

Digital Clinic integrates Twitter into digital signage system

Aug. 29, 2012
System is for social media engagement in the waiting room.

EDEN PRAIRIE, Minn. — Digital Clinic has announced Twitter integration for its digital signage system for dental practices.

The new Twitter integration engages patients in the waiting room and helps build a stronger network across social media.

The waiting room digital signage system gathers Tweets to highlight positive social media comments live on-screen to patients as they wait. The goal is to reinforce a positive reputation for the dental practice, encourage patients to connect on social media, as well as Tweet compliments about their service.

Dr. Brett Kessler from Town Center Dentistry and Orthodontics in Denver, Colo., has already experienced promising results and received feedback from patients about Digital Clinic.

“We’ve been desperately searching for ways in which we can describe the uniqueness of our practice," said Dr. Kessler.

"Digital Clinic has been a great tool to drive our patients and prospective patients to our Twitter site.”

As Digital Clinic already leverages content and reviews from Facebook and Demandforce, the new Twitter integration takes engagement deeper and further promotes the practice’s online and social presence. For dental practices, this public conversation helps generate valuable word of mouth buzz that can cultivate new business.

Digital Clinic serves dental practitioners with strategic digital signage systems across North America. Sold through Henry Schein Dental, Digital Clinic is an award-winning dental marketing solution and a leader in social media enabled digital signage.

More information about the company is available at www.digitalclinic.com.

To comment on this topic, go to http://community.pennwelldentalgroup.com.